Not too long ago, In Detail magazine released an article about the effect of new Instagram-based digital PR and marketing strategies on jewellery retail. It’s quite a good read.
I’ve been away a while. For all this absence, I do have many things to show: a new baby, a new start-up jewellery company, a new teaching certification, and a clearer picture of several new technology trends I’ve been recently watching play out in the corporate and educational worlds.
Unfortunately, what I’m seeing now isn’t all good. All of the new technologies we have written about previously in this blog have brought with them new opportunities. However, very recently it has become clear there are some destructive side-effects to some of these new innovations and market shifts.
So many technology blogs spend their times evangelising the Next Big Thing, either because they’ve been paid to sell it, or because they’re itching to be the first one to discover something new. Not every blog, however, spends time talking about what these innovations could mean. These analyses are one thing that has always made CAD Jewellery Skills a bit different from the numerous other 3D printing and new technology blogs out there.
So what I’m going to do with these next few articles to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.
Our Best Jewellery Books purchasing guide has been just greatly expanded with dozens of new recommendations for nearly every category. We’ve even had to add three more categories. Have a look.
Thank you to the brilliant teaching staff at the British Academy of Jewellery for dozens of recommendations on jewellery books for practical, theoretical, and inspirational use.
Apologies for being a bit quiet the past couple of months (new baby). But 2018 is a new year, with new possibilities.
We’ve been here for 7 years now. Thank you to all of you for your readership, and may the new year bring you new possibilities and new opportunities as well.
As I’ve said before, it was only a matter of time before someone tried it with the tools as they are now. Now Austrian jeweller Boltenstern has collaborated with Cooksons to develop and release the first platinum and gold 3D printed jewellery collection, called Embrace.
More images from the collection after the break.