As a follow up to my recent Dark Side of New Technology article, I discovered an older article from Lucky Break Consulting detailing hers and others experiences dealing with Amazon Handmade versus Etsy.
It seems the world of Virtual Reality content design tools has taken another step forward at last. Now that virtual reality headsets like the Oculus Rift are relatively affordable, we’re now seeing a race among developers to make elegant 3D content design programs for these tools. While at the moment these tools are primarily focused on real-time animation, it’s only a matter of time before they expand onto other disciplines such as product design CAD.
Cinematography Database has recently performed a test run on Oculus Rift’s own 3D content and production tool Oculus Medium. It gives a good overview of just what these VR modelling tools can already do. See for yourself.
I’ve been away a while. For all this absence, I do have many things to show: a new baby, a new start-up jewellery company, a new teaching certification, and a clearer picture of several new technology trends I’ve been recently watching play out in the corporate and educational worlds.
Unfortunately, what I’m seeing now isn’t all good. All of the new technologies we have written about previously in this blog have brought with them new opportunities. However, very recently it has become clear there are some destructive side-effects to some of these new innovations and market shifts.
So many technology blogs spend their times evangelising the Next Big Thing, either because they’ve been paid to sell it, or because they’re itching to be the first one to discover something new. Not every blog, however, spends time talking about what these innovations could mean. These analyses are one thing that has always made CAD Jewellery Skills a bit different from the numerous other 3D printing and new technology blogs out there.
So what I’m going to do with these next few articles to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.
As I’ve said before, it was only a matter of time before someone tried it with the tools as they are now. Now Austrian jeweller Boltenstern has collaborated with Cooksons to develop and release the first platinum and gold 3D printed jewellery collection, called Embrace.
More images from the collection after the break.
Jewellery Focus recently wrote an interesting editorial on how designer jewellery brands are tapping into the zeitgeist by finding weird and wonderful ways to manufacture their jewellery. While it’s hard to say anything that hasn’t already been said about the classic strategy of differentiating a brand by using exotic materials or manufacturing process, Mr. Northcote is absolutely right in pointing out the growing number of designer jewellery brands who are happily stepping into what was once the preserve of the contemporary art jeweller– innovative choices of material and method. CAD/CAM of course is one of these methods, but these innovators borrow techniques from many crafts and industries such as wood working, ceramics, stone cutting, and industrial metal tooling.
To add to the short list of makers included in the article (such as Bailey of Sheffield and Vanacci), here are a few of a growing list of premium and luxury brands which create jewellery using both innovative materials and innovative manufacturing processes: