The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare

As part of James Allen’s recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen’s online bespoke design tools, and then compare.

The end results and reactions are cute, and only half predictable:

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Bre and Co’s 3D Printed Boutique, and 4 Ways to Use CAD and 3D Printing In Your Retail Jewellery Website Marketing

The launch of luxury 3D printed product boutique website Bre and Co marks an interesting change in the perception of CAD and 3D printed products by consumers. In this article, I explore 4 different emerging business strategies for using CAD and 3D printing when marketing and presenting retail jewellery.

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3D Printing Industry Blog Article – Best Commercial 3D Printing Services and Online Model Marketplaces

Not too long ago, the 3D Printing Industry Blog released their own list of best choices for commercial 3D printing services. Come see their list, and my thoughts on how these services fit into the changing jewellery industry.

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