Back in January, Bre Pettis (founder and former CEO of MakerBot) launched his own boutique 3D printed product brand called Bre & Co.
Their site and presentation is a fascinating study in ways to make 3D printed products appeal as a premium product to the current 25-35 year old middle income consumer market. It also shows what a website would look like when an artisan boutique is created to sell mostly or fully 3D printed retail products.
This marks an interesting evolution in the development of the CAD/CAM and 3D printing in the jewellery market. While we have talked about how CAD/CAM is portrayed to customers in the jewellery market before, it seems we are now seeing several distinctly different business strategies evolve which use 3D printing as a key component not only for manufacturing, but also for retail presentation. Each of these strategies shows how CAD/CAM is used and presented in a different target market.
For this month’s Something Beautiful in Jewellery, I present a jeweller and fashion accessory designer Kali Ratcliffe, and her new brand ELIXIR.
Embossed leather hat, made with Rhino and a CNC milled mould
Kali is a graduate of the Royal College of Art who has studied under several jewellery and silversmithing masters before collaborating with a few London-based fashion labels. What makes her work so interesting is the diversity of approaches she’s willing to take to make the piece she wants, combining resourceful application of Rhino and Zbrush with laser engraving and control over metal and leather to make quite diverse (yet cohesive) forms.
More examples of her work after the break. Continue reading
It’s not easy to find an example of generative jewellery design which has successfully cracked the fashion market. But for this month’s edition of Something Beautiful in Jewellery, we found one. Today, I bring you the work of one John Robertson and his company VerticesEdge.
The Curvaceous collection from VerticesEdge
For this month’s Something Beautiful in Jewellery, I present the bold and elegant work of Primal Crafts.
Primal Crafts is the creation of Danish designer and one-man-show Kristoffer Rønn-Andersen from Copenhagen. With a taste for Nordic tribal tattoos and ancient weaponry, and a flair for Scandinavian modernist design, he has been producing some quite remarkable sculptural forms as 3D printed jewellery through Kristoffer’s store on i.materialise.
More after the break.
It seems even with old-fashioned fine jewellery techniques, innovation is still possible.
With their new Merveilles collection, Swiss jeweller Boghossian has unveiled an entirely new diamond setting technique they call merveilles setting. Within this setting, the surrounding stones play as much a part in holding the diamonds in position as the metal itself.
See for yourself:
<Update- The publishers got in contact with me after writing this review, and helped me with some corrections to some of the publishing information and dates. The article has been amended accordingly.>
A few weeks ago, I discovered a book called Designing Jewelry with Rhino by Eliania Rosetti being out of Brazil. Since it’s become clear that more CAD jewellers need to know about this book, I’ve written a brief review here.
Not too long ago, the 3D Printing Industry Blog released their own list of best choices for commercial 3D printing services where you can release your 3D jewellery CAD models for others to purchase and 3D print.
Right now, it does seem like we are seeing a bit of an uncertain time for the jewellery industry. Every retailer is shifting their attention increasingly online, and while nearly all of the major jewellery manufacturers have embraced CAD, how they’re choosing use technology in their interactions with customers is still very much undecided. Within this uncertainty rests how CAD and 3D printing to order will sit within either fashion or fine jewellery.
At the moment, 3D printing marketplaces have become a kind of digital equivalent of the craft market, with free-wheeling designers using the established platforms as a way of getting attention and money for their talents. Like the old fashioned equivalent, these online marketplaces seem to be helpful for newcomers to get more of a feel for their target audiences.