Hungry Social Media Versus The Creative Mind – The Dark Side Of New Technology Part 1

For these next few articles, I’m going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.

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Bre and Co’s 3D Printed Boutique, and 4 Ways to Use CAD and 3D Printing In Your Retail Jewellery Website Marketing

The launch of luxury 3D printed product boutique website Bre and Co marks an interesting change in the perception of CAD and 3D printed products by consumers. In this article, I explore 4 different emerging business strategies for using CAD and 3D printing when marketing and presenting retail jewellery.

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Jewellery Focus Article – Analysis: New Business Opportunities for Designer Makers

The second in my series of articles for Jewellery Focus has just been released online. This new article focuses on the business opportunities now available which can help jewellery designer makers reach new audiences and expand their businesses.

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