Bre and Co’s 3D Printed Boutique, and 4 Ways to Use CAD and 3D Printing In Your Retail Jewellery Website Marketing

Back in January, Bre Pettis (founder and former CEO of MakerBot) launched his own boutique 3D printed product brand called Bre & Co.

Their site and presentation is a fascinating study in ways to make 3D printed products appeal as a premium product to the current 25-35 year old middle income consumer market. It also shows what a website would look like when an artisan boutique is created to sell mostly or fully 3D printed retail products.

This marks an interesting evolution in the development of the CAD/CAM and 3D printing in the jewellery market. While we have talked about how CAD/CAM is portrayed to customers in the jewellery market before, it seems we are now seeing several distinctly different business strategies evolve which use 3D printing as a key component not only for manufacturing, but also for retail presentation. Each of these strategies shows how CAD/CAM is used and presented in a different target market.

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