Hungry Social Media Versus The Creative Mind – The Dark Side Of New Technology Part 1

The Tower of Babel as a metaphor for hungry social media

“A bottomless pit of violence, a tower of Babel where all are speakers and no hearers.” -Alexander Smith

I’ve been away a while. For all this absence, I do have many things to show: a new baby, a new start-up jewellery company, a new teaching certification, and a clearer picture of several new technology trends I’ve been recently watching play out in the corporate and educational worlds.

Unfortunately, what I’m seeing now isn’t all good. All of the new technologies we have written about previously in this blog have brought with them new opportunities. However, very recently it has become clear there are some destructive side-effects to some of these new innovations and market shifts.

So many technology blogs spend their times evangelising the Next Big Thing, either because they’ve been paid to sell it, or because they’re itching to be the first one to discover something new. Not every blog, however, spends time talking about what these innovations could mean. These analyses are one thing that has always made CAD Jewellery Skills a bit different from the numerous other 3D printing and new technology blogs out there.

So what I’m going to do with these next few articles to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.

This first article will be about the side effects of social media marketing’s continuous growth.

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The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare

As part of James Allen‘s recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen’s online bespoke design tools, and then compare.

The end results and reactions are cute, and only half predictable:

 

While online ring design tools are now quite commonplace in the market, this is surely one of those ideas that is probably making a lot of jewellery companies say “Now why didn’t I think of that?

As a bonus, after the break I’ve also shared James Allen’s hilarious jewellery advert that’s making the rounds now on Youtube:
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3 Types of Websites Which Help CAD Jewellers Meet and Interact With New Clients Online

For years we’ve been gradually seeing the growth of more and more websites which attempt to provide a connection between CAD modellers and customers in need of their services. Whether it is being driven by the propagation of 3D printers, a greater number of creatives trying to start their own businesses, or simply a growing interest in personalised consumer goods, it is clear there is a steadily growing demand for creative CAD services. The question is where do these new digital middlemen fit in between the 3D modeller and the customer.

In a previous article we talked about the different ways in which CAD is being used by jewellers to interact with their customers. For this article, I’m going to look at the market from the other direction, and explore ways in which jewellery CAD designers can offer their skills to the wider market.

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Something Beautiful in Jewellery – Artur Dabrowski

For this month’s Something Beautiful in Jewellery, I present Artur Dabrowski.

Artur was trained as an architect based in Brooklyn. Through his Shapeways shop and his own website, he has been making some elegant pieces of jewellery using CAD.

“Stair Ring”

More after the break.

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Bre and Co’s 3D Printed Boutique, and 4 Ways to Use CAD and 3D Printing In Your Retail Jewellery Website Marketing

Back in January, Bre Pettis (founder and former CEO of MakerBot) launched his own boutique 3D printed product brand called Bre & Co.

Their site and presentation is a fascinating study in ways to make 3D printed products appeal as a premium product to the current 25-35 year old middle income consumer market. It also shows what a website would look like when an artisan boutique is created to sell mostly or fully 3D printed retail products.

This marks an interesting evolution in the development of the CAD/CAM and 3D printing in the jewellery market. While we have talked about how CAD/CAM is portrayed to customers in the jewellery market before, it seems we are now seeing several distinctly different business strategies evolve which use 3D printing as a key component not only for manufacturing, but also for retail presentation. Each of these strategies shows how CAD/CAM is used and presented in a different target market.

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3D Printing Industry Blog Article – Best Commercial 3D Printing Services and Online Model Marketplaces

Not too long ago, the 3D Printing Industry Blog released their own list of best choices for commercial 3D printing services where you can release your 3D jewellery CAD models for others to purchase and 3D print.

Right now, it does seem like we are seeing a bit of an uncertain time for the jewellery industry. Every retailer is shifting their attention increasingly online, and while nearly all of the major jewellery manufacturers have embraced CAD, how they’re choosing use technology in their interactions with customers is still very much undecided. Within this uncertainty rests how CAD and 3D printing to order will sit within either fashion or fine jewellery.
At the moment, 3D printing marketplaces have become a kind of digital equivalent of the craft market, with free-wheeling designers using the established platforms as a way of getting attention and money for their talents. Like the old fashioned equivalent, these online marketplaces seem to be helpful for newcomers to get more of a feel for their target audiences.

3D Printing Industry Blog Article – Best Commercial 3D Printing Sites

Jewellery Focus Article – Analysis: New Business Opportunities for Designer Makers

The second in my series of articles for Jewellery Focus has just been released online. This new article focuses on the business opportunities now available which can help jewellery designer makers reach new audiences and expand their businesses.

The Stubbs ConfigureRing App is one example of the many new ways in which jewellery can be produced on demand and sold.

The Stubbs ConfigureRing App is one example of the many recently developed innovative ways in which jewellery can be sold.

Jewellery Focus Article – Analysis: New Business Opportunities for Designer Makers