As a follow up to my recent Dark Side of New Technology article, I discovered an older article from Lucky Break Consulting detailing hers and others experiences dealing with Amazon Handmade versus Etsy.
I’ve been away a while. For all this absence, I do have many things to show: a new baby, a new start-up jewellery company, a new teaching certification, and a clearer picture of several new technology trends I’ve been recently watching play out in the corporate and educational worlds.
Unfortunately, what I’m seeing now isn’t all good. All of the new technologies we have written about previously in this blog have brought with them new opportunities. However, very recently it has become clear there are some destructive side-effects to some of these new innovations and market shifts.
So many technology blogs spend their times evangelising the Next Big Thing, either because they’ve been paid to sell it, or because they’re itching to be the first one to discover something new. Not every blog, however, spends time talking about what these innovations could mean. These analyses are one thing that has always made CAD Jewellery Skills a bit different from the numerous other 3D printing and new technology blogs out there.
So what I’m going to do with these next few articles to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.
As part of James Allen‘s recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen’s online bespoke design tools, and then compare.
The end results and reactions are cute, and only half predictable:
While online ring design tools are now quite commonplace in the market, this is surely one of those ideas that is probably making a lot of jewellery companies say “Now why didn’t I think of that?”
As a bonus, after the break I’ve also shared James Allen’s hilarious jewellery advert that’s making the rounds now on Youtube:
For years we’ve been gradually seeing the growth of more and more websites which attempt to provide a connection between CAD modellers and customers in need of their services. Whether it is being driven by the propagation of 3D printers, a greater number of creatives trying to start their own businesses, or simply a growing interest in personalised consumer goods, it is clear there is a steadily growing demand for creative CAD services. The question is where do these new digital middlemen fit in between the 3D modeller and the customer.
In a previous article we talked about the different ways in which CAD is being used by jewellers to interact with their customers. For this article, I’m going to look at the market from the other direction, and explore ways in which jewellery CAD designers can offer their skills to the wider market.