Selling on Precarious Online Retail Platforms and the Trouble with Etsy and Shapeways – The Dark Side of New Technology Part 2

For my second article in the “Dark Side of New Technology” series, I’m going to discuss the problems with online retail platforms like Etsy and Shapeways, and what can be done to improve them.

Read more

Hungry Social Media Versus The Creative Mind – The Dark Side Of New Technology Part 1

For these next few articles, I’m going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.

Read more

The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare

As part of James Allen’s recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen’s online bespoke design tools, and then compare.

The end results and reactions are cute, and only half predictable:

Read more