6 Luxury Jewellery Brands Which Use Materials and Manufacturing Inventively

A growing number of designer jewellery brands who are happily stepping into what was once the preserve of the contemporary art jeweller– innovative choices of material and method. Here are a few of a growing list of premium and luxury brands which create jewellery using both innovative materials and innovative manufacturing processes:

Read more

The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare

As part of James Allen’s recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen’s online bespoke design tools, and then compare.

The end results and reactions are cute, and only half predictable:

Read more

Bre and Co’s 3D Printed Boutique, and 4 Ways to Use CAD and 3D Printing In Your Retail Jewellery Website Marketing

The launch of luxury 3D printed product boutique website Bre and Co marks an interesting change in the perception of CAD and 3D printed products by consumers. In this article, I explore 4 different emerging business strategies for using CAD and 3D printing when marketing and presenting retail jewellery.

Read more