It’s a bit of a wild decision, but I have to give credit to the order-by-catalogue shopping outlet Argos for being brave enough to try something new and on-trend.
Argos is indeed rolling out a trial semi-bespoke design service through the new custom jewellery section on their website. From there, consumers can select accessories from an initial range of 10 items and modify them with a limited set of options.
From the looks of things, it seems like they’ve really thought through their target market carefully with this service. Both the prices and the turnaround for delivery are reasonable, so perhaps they really are onto something here.