AXA Insurance and Jewellery Replacement Through Bespoke Design

20 April, 2014

It would seem AXA Insurance has come up with a rather clever solution to replacing lost jewellery. They now offer a service which will not just cover the value of stolen jewellery, but will help customers replace the jewellery, either by finding a suitable replacement, or in the case of bespoke items, recreating the piece.

https://www.youtube.com/watch?v=sLys8115YGo

 

(Update: The original advert from the website has been mysteriously made private, so I’ve replaced the video above. I believe the jeweller is the same one though.)

The jeweller in the video is Sophie Harley, who’s evidently been a very busy lady, what with quite a substantial list of collaborations besides AXA Insurance.

This video comes courtesy of one of my students (Thanks, Jamie!).

WRITTEN BY

Jack Meyer

Bespoke jewellery designer and jewellery technology educator, providing jewellery CAD and design training since 2006.

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