AXA Insurance and Jewellery Replacement Through Bespoke Design

20 April, 2014

It would seem AXA Insurance has come up with a rather clever solution to replacing lost jewellery. They now offer a service which will not just cover the value of stolen jewellery, but will help customers replace the jewellery, either by finding a suitable replacement, or in the case of bespoke items, recreating the piece.

https://www.youtube.com/watch?v=sLys8115YGo

 

(Update: The original advert from the website has been mysteriously made private, so I’ve replaced the video above. I believe the jeweller is the same one though.)

The jeweller in the video is Sophie Harley, who’s evidently been a very busy lady, what with quite a substantial list of collaborations besides AXA Insurance.

This video comes courtesy of one of my students (Thanks, Jamie!).

WRITTEN BY

Jack Meyer

Bespoke jewellery designer, and specialist in jewellery CAD/CAM and emergent technologies that affect jewellery.

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