Guardian Article – Instagram Now Popular in Fashion Design Research – “It’s Hip To Be Square”

Paul Smith Design Instagram

The Guardian recently published an interesting article on an expanding trend among fashion designers to use Instagram as a kind of visual Twitter. Or rather, a way of rapidly accessing the freshest information on fashion for the purposes of design research:

“This year, style blogger Susie Lau started noticing images from her Instagram pinned up as inspiration on designers’ mood boards. She wasn’t surprised. She started Style Bubble in 2006 to publish her fashion photos, but since Instagram launched, her followers no longer have to visit her blog to see the pictures. The photos come to them. ‘For an industry that has a very short attention span and undergoes changes every day,’ she says, ‘it’s perfect for capturing people’s attention for a split second.'”

Also included at the bottom of the article are a series of some particularly good Instagram fashion feeds to follow.

While, of course, nothing will ever substitute for going out and photographing things yourself, there is an element of randomness to the imagery in these Instagram accounts which can go some way towards helping bring back “happy accidents” into Internet-based design research.

It also makes for the first genuinely useful application I’ve seen to date for Instagram.


Bespoke jewellery designer, and specialist in jewellery CAD/CAM and emergent technologies that affect jewellery.

2 thoughts on “Guardian Article – Instagram Now Popular in Fashion Design Research – “It’s Hip To Be Square”

  • 17 October, 2013 at 7:36 pm

    It seems to me that companies and people who do best with social media are not just pushing their own stuff, but genuinely sharing things that are interesting. No wonder others want to follow!

    • 25 October, 2013 at 10:29 am

      Hi Nick:

      You’re right. It’s a funny thing about social media that it almost seems to require a balance between your own content and others relevant content. Perhaps it shows that the blogger is engaging with the world around them?


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