In Detail Article – How Instagram Transformed the Jewellery World
4 April, 2018

Not too long ago, In Detail magazine released an article about the effect of new Instagram-based digital PR and marketing strategies on jewellery retail. It's quite a good read.

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Hungry Social Media Versus The Creative Mind – The Dark Side Of New Technology Part 1
31 January, 2018

For these next few articles, I'm going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”. This first article will be about the side effects of social media marketing’s continuous growth.

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