Not too long ago, In Detail magazine released an article about the effect of new Instagram-based digital PR and marketing strategies on jewellery retail. It’s quite a good read.Read more
For these next few articles, I’m going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.
The launch of luxury 3D printed product boutique website Bre and Co marks an interesting change in the perception of CAD and 3D printed products by consumers. In this article, I explore 4 different emerging business strategies for using CAD and 3D printing when marketing and presenting retail jewellery.Read more
It seems even with old-fashioned fine jewellery techniques, innovation is still possible. With their new Merveilles collection, Swiss jeweller Boghossian has unveiled anRead more
The Jewellery Editor has interviewed several big luxury manufacturing brands to see what they have to say on the subject of CAD and 3D printing.Read more
The second in my series of articles for Jewellery Focus has just been released online. This new article focuses on the business opportunities now available which can help jewellery designer makers reach new audiences and expand their businesses.Read more
Just in time for holiday shopping, I’ve gathered here three very different online businesses I haven’t mentioned before but definitely deserve more attention from jewellery CAD designers.Read more