About this Course

Do you know how to make jewellery, but would like help with marketing and building a jewellery brand identity?

Through a series of one-to-one masterclass sessions, I will help you build a jewellery brand and collection. I will guide you through all the stages of commercial design, including design development, market research, brand building, and setting up a production pipeline.

By the time we finish, you will have two things: a one collection perfect for your target market, and a brand with matching visual identity well-suited to support the promotion and sale of that collection.

Topics covered will include:

1. Examining your current skillset
2. Learning fundamental concepts of marketing and brand identity
3. Understanding brand experience, customer expectation, and the various levels of the jewellery market
4. Understanding demographics, target markets, and ideal clients
5. Examining the market to see where you fit in
6. Building a brand personality and matching brand identity.
7. Calculating pricing and price points
8. Building a collection for a customer using the design development process
9. Ensuring your collection matches your brand identity, price point, and target market
10. Establishing and implementing your supply chain.
11. Fundamentals of project management and tracking

Requirements

Before taking this masterclass, you should already know the following:

• How to make jewellery using any one CAD software, having completed at least one of the beginners’ classes.
• Be familiar with the jewellery manufacturing process
• Have at least some knowledge of hand drawing

Course length

The Build a Jewellery Brand and Collection masterclass will take place over 4x online zoom sessions, which will be supported by a course workbook of additional exercises for you to do at home.

Price

£940 for the series.

Contact me to enrol

Outstanding. Many thanks!

“Jack is a truly outstanding and talented master with remarkable creativity. He possesses extremely strong Rhino technical skills and an active thinking style along with clear logical thinking. He has a distinctive personality charm, patience, generosity, and dedication. He always encourages students with a smile, enabling each student to achieve significant learning outcomes beyond expectations. Jack is a world-renowned, exceptionally talented, and rare artist-level genius master. He is a master with extraordinary artistic talent and cultivation. Jack has instructed my wife, Leiwen, in his Masterclass for CAD course using online teaching with remarkable achievements . The huge gain in her knowledge from Jack’s instruction is invaluable for her future. Many thanks Jack! Jack’s personal integrity and talent made him a classic figure in the jewellery industry.”

Gordon and Leiwen Morris

Edinburgh, Scotland, UK

I couldn't recommend them enough

“Jack is an outstanding tutor who tailors the course to your interests and goes at a pace that suits you. The lessons are both fun and engaging, and the support outside the classroom is phenomenal. Jack is a fantastic teacher, and if anyone is looking to build their skills from the ground up or improve their current understanding of the software, I would highly recommend taking this course.”

Matt W

London, UK