The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare
16 August, 2017

As part of James Allen's recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen's online bespoke design tools, and then compare. The end results and reactions are cute, and only half predictable: