It’s time for another article for my Dark Side of New Technology series. Today we’ll be talking about closed software ecosystems and the proposed solution of adversarial interoperability.

Not too long ago, In Detail magazine released an article about the effect of new Instagram-based digital PR and marketing strategies on jewellery retail. It's quite a good read.

For these next few articles, I'm going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”. This first article will be about the side effects of social media marketing’s continuous growth.