10 Useful Digital Tools for Building an Online Jewellery Business
Guest blogger Paul Haywood from the Haywood Life offers suggestions on best digital tools for building on online jewellery business.
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Online Shopping
2Shapes – Remote Bespoke Design With Clients Run via Cloud Computing
Not too long ago a web service called 2Shapes was brought to my attention. Its premise is an interesting one – remote interactive bespoke design directly with a client. See what I have to think about it.
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Amazon Handmade – Is It Worse Than Etsy?
As a follow up to my recent Dark Side of New Technology article, I discovered an article detailing experiences dealing with Amazon Handmade versus Etsy. Definitely worth a read.
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In Detail Article – How Instagram Transformed the Jewellery World
Not too long ago, In Detail magazine released an article about the effect of new Instagram-based digital PR and marketing strategies on jewellery retail. It’s quite a good read.
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Selling on Precarious Online Retail Platforms and the Trouble with Etsy and Shapeways – The Dark Side of New Technology Part 2
For my second article in the “Dark Side of New Technology” series, I’m going to discuss the problems with online retail platforms like Etsy and Shapeways, and what can be done to improve them.
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Hungry Social Media Versus The Creative Mind – The Dark Side Of New Technology Part 1
For these next few articles, I’m going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”.
This first article will be about the side effects of social media marketing’s continuous growth.
The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare
As part of James Allen’s recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen’s online bespoke design tools, and then compare.
The end results and reactions are cute, and only half predictable:
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