10 Useful Digital Tools for Building an Online Jewellery Business
11 November, 2019

Guest blogger Paul Haywood from the Haywood Life offers suggestions on best digital tools for building on online jewellery business.

READ MORE
2Shapes – Remote Bespoke Design With Clients Run via Cloud Computing
5 April, 2019

Not too long ago a web service called 2Shapes was brought to my attention. Its premise is an interesting one - remote interactive bespoke design directly with a client. See what I have to think about it.

READ MORE
Amazon Handmade – Is It Worse Than Etsy?
1 June, 2018

As a follow up to my recent Dark Side of New Technology article, I discovered an article detailing experiences dealing with Amazon Handmade versus Etsy. Definitely worth a read.

READ MORE
In Detail Article – How Instagram Transformed the Jewellery World
4 April, 2018

Not too long ago, In Detail magazine released an article about the effect of new Instagram-based digital PR and marketing strategies on jewellery retail. It's quite a good read.

READ MORE
Selling on Precarious Online Retail Platforms and the Trouble with Etsy and Shapeways – The Dark Side of New Technology Part 2
20 March, 2018

For my second article in the "Dark Side of New Technology" series, I'm going to discuss the problems with online retail platforms like Etsy and Shapeways, and what can be done to improve them.

READ MORE
Hungry Social Media Versus The Creative Mind – The Dark Side Of New Technology Part 1
31 January, 2018

For these next few articles, I'm going to examine the negative side-effects of many of these innovations, and what we as jewellery businesses can do about it to protect ourselves. I shall call this new series “The Dark Side of New Technology”. This first article will be about the side effects of social media marketing’s continuous growth.

READ MORE
The Engagement Ring Challenge – Couples Design an Engagement Ring Separately Online, and Compare
16 August, 2017

As part of James Allen's recently launched but absolutely brilliant marketing push for millennial grooms, they teamed up with Buzzfeed to create the Engagement Ring Challenge, where both partners separately design an engagement ring using James Allen's online bespoke design tools, and then compare. The end results and reactions are cute, and only half predictable:

READ MORE
3 Types of Websites Which Help CAD Jewellers Meet and Interact With New Clients Online
26 June, 2017

Previously we've talked about the different ways in which CAD is being used by jewellers to interact with their customers. Now I wanted to look at the ways in which jewellery CAD designers can offer their skills to the wider market.

READ MORE
Something Beautiful in Jewellery – Artur Dabrowski
16 June, 2017

For this month's Something Beautiful in Jewellery, I present Artur Dabrowski and his architectural rings.

READ MORE
Bre and Co’s 3D Printed Boutique, and 4 Ways to Use CAD and 3D Printing In Your Retail Jewellery Website Marketing
9 May, 2017

The launch of luxury 3D printed product boutique website Bre and Co marks an interesting change in the perception of CAD and 3D printed products by consumers. In this article, I explore 4 different emerging business strategies for using CAD and 3D printing when marketing and presenting retail jewellery.

READ MORE